Earlier this week, we shared a few photos of the amazing work our visual team did on the holiday windows and store displays at Halls Plaza this year. Not to be outdone, of course, is our Crown Center store! The unbelievable artists who are our visual designers worked there magic there as well.
Check it out:

The Noel Cocktail Dress was designed by Andrea Ring and Gina Estes. It is located on the first level at Halls Crown Center, between the escalators. The dress looks simple but took 20 hours to create!

The Holly gown is simply stunning with its 200 flowers and its ruffle detail. Like the Poinsettia gown at Halls Plaza, this is breathtaking. Hard to believe that visual movement and fashion design like this can be achieved with 500 greeting cards (maybe this should be a Project Runway challenge!). Don’t miss this gown (designed by Andrea Ring and Gina Estes) on the third level in Cosmetics.

The MerryBelle gown graces one of the windows overlooking Crown Center Square and the Mayor’s Christmas Tree. Designed by Andrea Ring and Gina Estes, there are over 1500 two-inch circles on the skirt alone!


If you park in the garage behind Crown Center Square and enter Halls on the first level, you’ll pass this display with the Nick pajamas. Each card making up the pajamas was individually crimped for textural interest. Don’t miss the paper hot water bottle (this window demonstrates New Year’s Day) and the adorable spiked collar on Nick’s pup! (The little guy in the bottom right is not part of the display – he just really likes the dog…)
If you missed photos of the holiday visual displays at Halls Plaza, check them out here – Holiday Windows at Halls on the Plaza – 2010
How does this all happen?! Stay tuned for a look “behind-the-curtain”!




















{ 3 comments… read them below or add one }
Hi! Very nice!
I wrote about your windows in our blog:
http://vitrinistika.ru/world-showcases/halls-holiday-windows-by-hallmark-cards/
Salut from cold Russia!
way to go Hallmark and awesome job Designers .
Very nice!